I am not a brand, I am a writer

When I first decided that I wanted to learn more about becoming a published author, I joined a few writer's groups on social media platforms like Facebook. A comment in one of the groups read: Why must I have a brand, I just want to write and sell books? As a marketing professional, I know that I can't be a successful author without a positive brand and brand equity. Why? Because if I want people to buy my books and become loyal readers, I need people to know me, like me, an